10 Huge & Top PPC Features Of The Year
I’ve compiled a list of my top 10 new PPC features and developments for 2022
Google Ads: No More Expanded Text Ads
Google will officially end Expanded Text Ads on June 30, 2022, as announced in 2021. The Responsive Search Ads format now dominates search ads.
Microsoft Ads: Video Ads Debut
Microsoft’s most recent statistics state: 39% of users do not watch videos on YouTube but rather on MSN. 57% of users do not watch videos on Facebook but rather on MSN.
YouTube Ads: Audio Takes Center Stage
Google announced that Audio ads will be available to all advertisers in October 2022, making them officially out of beta testing
Facebook Ads: New Tools For B2B And Small Businesses
– Instagram requests for quotes.
– Using Instant Forms to filter leads.
– Flexibility in creativity.
– restricted content
– Integration of partners.
Instagram Ads: Introducing AI-Powered Ads
Instagram introduced “Multi-advertiser ads,” an AI-powered advertisement, as the platform has become more shoppable.
TikTok Ads: New Ad Placements In Search
Users first noticed a new “Sponsored” ad placement in the top four search results in March 2022:
Pinterest Ads: Shoppable Product Pins With WooCommerce Extension
Pinterest for WooCommerce extension makes it simpler to set up your Pinterest product sales.
LinkedIn Ads: Enhanced Campaign Manager Interface
LinkedIn listened to the cries of other marketers about how inefficient campaign management and performance reporting had previously been.
Twitter Ads: Dynamic Product And Collection Ads
This year, Twitter introduced Collection Ads and Dynamic Product Ads (DPA).
Apple Ads: Expanded Ad Placement Inventory
– Ads for Today Tab.
– Ad placements on the Product Page.
What do you think will be the most popular PPC features in 2023?