Social Media Marketing – New Ray For Business.
Let’s dwell in Social Media Marketing a bit and get our basics revised.
What is SMM?
“Marketing a product or service on social media means social media marketing”.It is also known as SMM in Internet Marketing world. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone.
Why use social media for marketing?
In today’s times, social media is not only a platform for entertainment and photos but now it is also being used in business. This is the time of the Internet and it should come to use. People spend 3 hours of their day on social media.
Benefits of Social Media
So with SMM, we can take our services and our product to the people. According to the survey, 54% use social media to search for a product before they buy it.
So let us also tell you its benefits as you get more information.
- Brand Awareness :
70% of entrepreneurs say that their main goal for using social media is to increase brand awareness. Most people also do personal branding with social media.
- Building relationship :
If you keep news related to your industry and content on your social media, then people from your industry join you. You will start connecting with the people of your own industry.
- Target Customer :
Social media helps you pick your right customers who will connect with you by following, liking, commenting on social media
- Sales / lead :
Generating leads is not so easy but according to the survey, 59% of the leads/sales come from social media marketing. Here you can adopt offers, sales, strategy to boost your leads with the budget.
- Analysis :
From the analysis, you can check how much engagement your post has received. With insight into social media, you can plan your marketing. Under Insight, you can know your race behavior such as which age group, gender, where people come from, time response, etc.
Different types of social media are listed below which can help in business growth digitally.
People on Facebook (general Facebook viewers) can connect to your page or event.users 65 years and older are the fastest-growing group on Facebook. Here the minimum users are from 13 years to over 65 years. It is beneficial for the B2B modal.
Instagram is a network of younger users. The 18–24-year-old age group is the largest of the demographics. Overall, there’s a mostly even split between the genders with 51% female and 49% male. Instagram has become known as an ideal fit for e-commerce marketing.
YouTube is a video platform where you can sell your service or product through video content. Video content has now become the most popular. People of all ages can watch and make videos here.
LinkedIn has 57% male users and 43% female users. Professionals like to use it. From here you can make a professional connection. It works on B2B models.
This is a large virtual pinboard. Pinterest lets you “Pin” or collects images from the web. You create boards to help categorize your images and add details to remind you why you had bookmarked them in the first place.
Every idea is represented by a Pin, which is an image that is searched and saved by Pinterest users.
Twitter is a ‘microblogging’ system that allows you to send and receive short posts called tweets. the primary purpose is to connect people and allow people to share their thoughts with a big audience.
Summing up I would like to enlighten you with a quote which is very essential for social media marketing.
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.